Sad. I would assume Deltas passenger mix is about 40% white male today. movie industry, Silicon Valley, Wall Street, Madison Ave, etcIs it any wonder theres a whole lot of white folks who are incredibly angry and feel threatened that their way of life is quickly disappearing? You would think that there were no white couples anymore left in the country or that they were trying to make sure that every white woman television commercials is in an obvious marriage or relationship with children with a black husband in the commercial yet in real America black fathers are the smallest percentage of those at home with their children as a family unit. . I have no reason to protest but seeing it recognized and discussed just made my day! In reality, however, Muslims account for 14.3 percent of Londons population, and black Africans 7.9 percent. It is amazing to me in this day & age, public high-tech companies such as Microsoft, Facebook, Twitter, Snapchat etc. Recently there has been a lot of manufactured racist guilt implied by unethical politicians and their media towards any individuals avoiding the dangers associated with people who have low Motivational Values. While 10% of all new marriages are interracial, only 1% are black/white marriages. The constant agitation created by brands, ad agencies and politicians and social-media crybabies and on and on and on is stressing people out, playing on anxieties, and ultimately, forming divisions among people and cracks in the culture. Wow, where will this country get our future warriors? Reflect the realness of your customers in every ad and diversity will naturally follow. The first step in correcting Fake Ads is to boycott the products with letters to the companies. Holly Chessman, GlowTouch Technologies, If your communication aims to connect with a diverse demographic or subculture, make sure the messenger reflects that target. Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, he founded Jeremys Razors as an alternative to Harrys, https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/, a brand like Chewy that works so hard to deliver positive experiences. B. some bigot dropping hurtful or played-out tropes on Reddit? (Hopefully I can post the YouTube link), [The Cranky Creative says: YouTube is playing games with the link below. The healthy choice, I think, is to get off of social media. You are also correct that it is almost impossible to boycott all of these companies. Yes, there were some race-based cultural differences and the injustice of segregation, but we were still much more visibly Americans, with a shared American culture. You know that scene in Sleeping Beauty where Maleficent shows the prince what she has in store for him? LGBQT. Just an example of how insane these people arelast summer when I took my son to the playground, he went down a slide right after a black girl went down before she got to the bottom. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. Predictably, no one commented. Of course they didnt. While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. I know damned well that writing posts like this draws the ire of many of my fellow creatives and probably puts me out of the running with some potential new clients, but you know what they say: If youre not part of the solution, youre part of the problem. Blm and its little followers are trying to take over the world and that will NEVER HAPPEN!! Great points, G! 2. There are upper middle class black people who do and buy things that other upper middle class people do. The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. You cant change chromosomes. By doing so you are only infuriating the general public. According to 2020 Census data, white people make up 61.6 percent of the population, black people 12.4 percent, Hispanics or Latinos 18.7 percent, and Asians 6 percent. I am making a mental note to avoid these products. Meanwhile, teachers and politicians allow drag shows in elementary schools. They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. I am a pasty white Irish girl with strawberry blonde hair and blue eyes and I never see anyone who looks like me in any media anymore anywhere. It is time to stop pandering to the blacks and instead push them toward taking their place in America as productive Americans who contribute to society instead of taking from it. Liberals. They dont care that Blacks are dying everyday at the hands of other Blacks. As long as you dont look white, in any way, no matter your race, then youre whats in all the ads now. They refuse to think critically for themselves; they just believe what theyre told. Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. Your example is awfully specific. Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. Yes, equity is paramount and we marketers should all strive to achieve it. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. Having Empathy and respect for others. Hey, Im all for fairness and equity, but youre right this is out of control. And, guess what? I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. I get it, friend. 90% of the time its one black shooting another. And the matchmaking app ads show black people or gays. And getting worse by the day. Its not about having the income to buy these nice things, but are these actually reflecting the priorities and choices of black Americans? Modern Disney loves her plan! This should be the test used to determine if someone is male or female. . Actually, I was being a bit sarcastic. Its called brainwashing. I dare say it has produced more comments than any of your other blogs. Why not? Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. I havent had a commercial audition in months. Exactly everything Ive been thinking and seeing too. Thank you for your candor, Elizabeth. I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. not only for blonde, fair-skinned males, but females with the Marcia Brady look that blonde(ish), blue eyed irish type of face. Yes it is the Democrats doing this because all white people are racist. Not true. We are all human beings with different cultural differences which are good for all. That said, I think you expressed yourself quite well. Strong, smart and other traits are totally INDIVIDUAL traits. . Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. And the media champion it. More than ever, be lions, not sheep!! Excellent points. Id love it if the black people I saw in TV adverts were representative of the blacks I see every day in real life; Id love it just as much if all races were portrayed fairly and equitably by the people who create todays TV commercials the ones who claim they champion equity but who in truth are using diversity as an excuse to marginalize white people. Then again, we live in an age of extremes the very rich, the very poor and a rapidly shrinking middle. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. Never mentioned is the fact more white folk are shot and killed by the police than are black folk. Maybe sell your TV and use the proceeds to buy some extra fuel and food (and alcohol!) They are a reflection of a small fraction of modern America which is being conspicuously amplified to unrealistic proportions. And sorry, they were NOT rich white guys. Yell and stomp enough, youll get your way. Does it matter to them? Its really amazing how poorly these companies treat their customers and potential customers, especially compared to a brand like Chewy that works so hard to deliver positive experiences. Im not watching and Im not buying. The latest example that has gotten under my skin is the coverage of the US Open tennis tournament. Im not a writer and cant articulate the story like you did. Hes worried about missing his bubble bath and pedicure. . Trying to be politically correct. Thats a hefty payload of Truth you just dropped, Kris. When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. Most nights I could barely stand five minutes before pulling the plug. so we dont realize how were the cattle. Where are the Asians? No worries, SL. While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. Its important for the masses to hear from other fair-minded people who arent afraid to call out what we all can plainly see. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. Isnt that interesting? And why would I? I dont own slaves and neither did any of my ancestors (poor immigrants). The foreign-born population was only 5% in 1965 compared with 14% today. How can a company make any money by only advertising to %15 of the population. They earn the most per capita and have the highest education by race. This cheap advertising is called Video Ad Creative. Actually, If you watch TV ads in the UK these days, you will see tokenism a group of black people with one white friend. Black Hip-Hop stars are stereotypically viewed as successful therefore that image is often used in association with a brand/product. Never mind that I even backed up my argument with official Census numbers. Mine your data and do research before making assumptions and youll be authentic as it comes from your current customers. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. Im proud of that, but I think the powers that be are trying to protect themselves knowing that they lead almost all white ad agencies. I send emails every day to advertisers and tell them congratulations for being BLM loving SHEEP and just like all the other advertisers riding the black bandwagon just so they can be PC and shame on themselves for going out of the way to make white people look as stupid and frumpy as possible in comparison to the black actors! Why is every commercial have blacks and gay people and interracial marriages. Is it just me, or is the world falling apart? All Im saying is that occasional mixed race ads or poc ads are fine if they mirror society, but when the viewing public is being indoctrinated by depictions that far outnumber real world representation in an effort to alter perception its problematic, yes, whites need not apply = discrimination .they should file a lawsuit. We all get that the world is changing, that Americas demographics are changing. But, as I have said, the biggest problem with this forced-diversity agenda is that its a bullshit game anyway. Its the ad agencies and the companies they represent that infuriate me, not any demographic of Americans. That think our lives are for their amusement and manipulation. Just look at the money they control, ungodly amounts. But must we pay for the sins of our fathers forever? Get your image and reputation back in the positive and continue with a wide open market. Im wondering what the solutions could be? Diversity in TV advertising has improved in the ensuing years. Unfortunately, the progressive mindset behind a lot of this nonsense has a firm lock on many, if not most, companies today. Apparently no one has ever wondered about this before. I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. If we are somehow suddenly expecting the world of advertising to be fair, balanced, and perfectly representing the ugly masses.. well, thats not going to happen and never has. The remote works for us all no matter what race creed or color we are. The problem as I see it is that black people are the most racist people there is. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). (See: Jeremys Razors.) Some want to throw back the hands of time and bring back the old days. Its the only way to get them to change, and it does work. I am a gay man and i am SICK AND TIRED OF ALL THE LGBTQ BULLCRAP BEING SHOVED DOWN OUR THROATS!!! ). That might seem to make sense but do you know a lot of really poor Asian people in America? In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. Its the only effect Ive personally seen. Ever see a hiking ad with people of color (POC) that look completely out of place? For interested Cranky readers, Kris is talking about the Federal Reserve System, a central bank which despite its name is neither federal nor a reserve, and the creation of which in 1913 introduced in the United States a debt-slave system from which we can never get out. . Whats the difference between self-identifying as a feline instead of a different gender. Some people actually realize advertising is, and always has been, bullshit anyway. And although these cultural problems dwarf the small, daily inconveniences that the forced-diversity agenda creates for creative professionals I wholeheartedly agree with your example of the difficulty in finding stock photography of white, rural-looking Americans I think those issues are important enough to our industry that they merit discussion. Advertising is just the tip of this rather large iceberg. We see what you are doing, and no, we arent buying it at all. They are proud of this daring but appropriate decision. It creates the mentality of entitlement. I am amazed that the conversation of this topic has been started. Eroding trust means consumers are less likely to be brand loyal overall. Theyre starting to wonder if pushing all of these agendas might just be costing them money. I hear you. Even more than Limu Emu and Doug do. dumb commercials are not necessarily a bad thing. . . And based themselves within Columbia University in NY. As another poster mentioned the bullshit detector is immediately triggered. I find the media, the big corps, anti-social media, etc., quite nauseating. I am truly sorry for what people of color had to endure throughout early American history but white people today had nothing to do with what happened 100, 200 years ago. Like, they must feel like theyre totally at the edge of Corporate Americas mind. Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. People are realizing their clientele is much more diverse, and it helps their image to represent that in their advertising. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. Pierce Brosnan is not the same physical type as Connery. A grain based breakfast most certainly ISNT healthy. (And Im just going to say it: Barack Obama, the so-called Great Uniter, did more to damage race relations in this country than any leader in my lifetime.
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